![]() By offering users the chance to sign-up to your app via their Gmail, Facebook, or any other account of their choice – you are striking two birds with one stone. Remember that your onboarding has to be short AND simple. Zomato allows first-time users to share their location either through GPS detection or manual entry. This data can then be used to target users in real-time with highly customized engagement strategies.įoodpanda encourages users to allow geolocation sharing by letting them know how this information would help them locate restaurants that deliver within the users’ detected vicinity. And, trust lays the foundation for delivering the most personalized and satisfactory user experience. Remember that effectively communicated value builds trust. You need to subtly prompt first-time users to allow geolocation sharing by explaining just how they stand to benefit from this in the long-run. That’s why it’s so important to convince new users of the value of opting in to push.įoodpanda persuades first-time users to enable push notifications by offering real-time order status updates. User retention rates nearly double over 90 days. When push is enabled, food tech apps see an increase in user engagement of over 80%. When users see that your push notifications are actually helpful, you’re not only delivering a great first-time user experience - you’re setting the stage for better engagement and retention down the road. Users need a good reason to let you message them, so explain what’s in it for them. Push notifications can be invasive and annoying. And by leveraging a memorable mascot, they create instant brand recall.ĭoorDash adopts a slightly different approach with a swipe-across carousel, but their text and images highlight their value right from the start.Ī lot of apps ask users to enable push notifications on first-time app launch, but don’t explain why they should. Try to strike a balance between communicating your USP and creating anticipation so that users want to explore your app.įoodpanda does a great job at keeping their messaging simple and to the point, effectively communicating their app’s benefits. Even if your app is slightly complex, avoid stacking your Welcome screen with too much text. Your Welcome screen needs to convey your value proposition in as few words as possible. So to strike the ideal onboarding flow for your app, follow the principle of the 3 Ss: Short, Simple, and Speedy and use the following hacks: Hungry people don’t like waiting for their food! The food tech industry is driven by instant gratification. ![]() Do you really want to lose valuable users at the onboarding stage? In order to be successful, you need as many people as possible to fall in love with your app - and keep using it over the long term. The food tech industry is extremely competitive, characterized by high discounts, rising operating costs, and unpredictable customers. Harsh reality: more than 75% of users churn within the first 90 days. If your onboarding flow is clunky, you can kiss all those new users goodbye. It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your food tech app.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |